a mentor in your pocket

Know what to do next on any UX project

Making the screens was never the job. The job is knowing which problem to solve, proving the design works, and showing why it matters.

Get the book · from $39Read chapter 1 free

By Jerry Mathurin · 204 pages · illustrated throughout

The UX Pocketbook front coverJerry, the author, drawn as a character

in full color!

which one are you?

The book was written for six readers. Tap the one who sounds like you.

Leo

The only designer on the team

The only UX person at a 20-person startup. You’re doing research, design, testing, copywriting, and stakeholder management all by yourself. You need systems that help you work efficiently without burning out.

Start with Chapter 4, UX Execution

four questions, not four steps

Every project has to answer the same four questions before you commit. On a fast team you might ask all four in one day. The book shows you which one you’re on, and what to do about it.

A drawing from Chapter 1: four steps in a line, crossed out, and four questions asked any time: What do we know? What are we trying? What needs to ship? What did we learn?four questions, not four stepsFour steps, one at a timeResearchDesignDevelopContinuousUXFour questions, asked any timeWhat do we know?ux researchWhat are we trying?ux designWhat needs to ship?ux developWhat did we learn?continuous ux
straight from chapter 1

contents

  1. 1UX Process20where you are in any project, and what comes next
  2. 2UX Activities3640+ methods, and when each one makes sense
  3. 3UX Evidence81test with real people and let the evidence decide
  4. 4UX Execution103the 5W Framework and a plan in under an hour
  5. 5UX Storytelling138present your work, and tell the case study outcome first
  6. 6UX Mindset166ownership, craft, and why the tool was never the job

Page numbers from the printed book. 204 pages, illustrated throughout.

every reader is up against them

meet the three villains

You’ll meet each of them in the book, along with what beats them.

Crickets, a speech bubble with nothing in it

crickets

The one outside: nobody sees your value

beaten byEvidence and a story. Chapters 3 and 5.

Doubt, a grey blob with a frown

doubt

The one inside: you don’t belong here

beaten byKnowing where you are, and reps. Chapters 1, 2 and 6.

Shiny, a spiky star holding a NEW flag

shiny

The pace: always a new thing to keep up with

beaten byFundamentals and a plan. Chapter 4.

pick your edition

Buy direct and you get the online edition too, with every update for a year.

Ebook

$39

  • PDF and EPUB: works on your phone, tablet, Kindle and computer
  • The online edition, with checklists you can tick
  • A year of updates
Opens November 15

Best value

Print + ebook

$59

  • The paperback, in color
  • Everything in the ebook
  • A year of updates
Opens November 15

Paperback on Amazon

$44.99

  • The paperback only
  • Sold and shipped by Amazon
Opens November 15
Jerry drawn as a character, in a cap and glasses

hi, I’m Jerry

Jerry Mathurin started as a full-stack developer and now leads design teams: writing the code on one side of the table, hiring the designers on the other.

This is the book I wish I had when I started.

read chapter 1 free

The Preface, the Introduction and Chapter 1, in your inbox. You’ll also hear when the book opens.